Insurance Business reports some findings for U.K. consumers. Would the findings be in the same in the U.S., we wonder?
A survey conducted by QBE Insurance has revealed a cautious stance among Black Friday shoppers towards online retailers that have experienced data breaches. The study found that 54% of consumers participating in Black Friday sales would avoid retailers that had suffered a data breach, underscoring the growing importance of cybersecurity among shoppers.
The survey, which comes amid an escalating cost-of-living crisis, suggests that heightened Black Friday shopping activity may be expected. However, this surge in online shopping places a greater onus on retailers to strengthen their cyber security measures. The findings indicate that consumer confidence and data protection are critical, with 76% of respondents stating that an online retailer’s cybersecurity is a key concern for them.
Read more at Insurance Business.
